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<html> <head> <meta http-equiv='Content-Type' content='text/html; charset=utf-8'> <title> </title> </head> <div> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <title></title> <div style="text-align: justify; "><strong><span style="font-family: Arial; "><span style="font-size: small; ">Di&#7877n &#273&agrave;n &ldquo;N&#7871u t&ocirc;i l&agrave; b&iacute; th&#432 th&#7913 nh&#7845t Trung &#432&#417ng &#272o&agrave;n&rdquo;:</span></span></strong><span style="font-family: Arial; "><span style="font-size: small; "> </span></span></div> <p class="MsoNormal" style="text-align: center; "><strong><span style="font-family: Arial; "><span style="font-size: small; "><span style="color: rgb(0, 0, 255); ">Ba &#432u ti&ecirc;n c&#7911a t&ocirc;i</span></span></span></strong></p> <p class="MsoNormal" style="text-align: right; "><span style="font-size: small; "><strong>Th&#7841c s&#297 V&Otilde; NH&#7852T VINH (gi&#7843ng vi&ecirc;n &#272H M&#7903 TP.HCM)</strong></span></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">T&#7915ng l&agrave; c&aacute;n b&#7897 &#272o&agrave;n, l&agrave; t&igrave;nh nguy&#7879n vi&ecirc;n t&#7841i TP.HCM nh&#7919ng n&#259m qua v&agrave; c&ocirc;ng vi&#7879c hi&#7879n nay c&#361ng g&#7855n b&oacute; nhi&#7873u v&#7899i ho&#7841t &#273&#7897ng c&#7897ng &#273&#7891ng, t&ocirc;i lu&ocirc;n ngh&#297 v&#7873 &#272o&agrave;n v&#7899i nh&#7919ng mong m&#7887i t&#7915 trong tim c&ugrave;ng nh&#7919ng ray r&#7913t khi nh&igrave;n v&agrave;o th&#7921c t&#7871.</span></span></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Nh&acirc;n d&#7883p Tu&#7893i Tr&#7867 m&#7903 chuy&ecirc;n m&#7909c &ldquo;N&#7871u t&ocirc;i l&agrave; b&iacute; th&#432 th&#7913 nh&#7845t Trung &#432&#417ng &#272o&agrave;n&rdquo;, t&ocirc;i c&oacute; v&agrave;i &yacute; &#273&oacute;ng g&oacute;p cho vi&#7879c x&acirc;y d&#7921ng - c&#7843i ti&#7871n &#272o&agrave;n. D&#432&#7899i &#273&acirc;y, t&ocirc;i &#273&#7873 c&#7853p &#273&#7871n ba v&#7845n &#273&#7873: marketing cho &#272o&agrave;n, gi&aacute;o d&#7909c t&#432 t&#432&#7903ng, phong tr&agrave;o trong &#272o&agrave;n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: center; "><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;<img width="500" alt="" src="test4.jpg" /></span></span></o:p></p> <p class="MsoNormal" style="text-align: center; "><span style="font-family: Arial; "><span style="font-size: small; "><span style="color: rgb(128, 128, 128); "><em>Ti&#7871p s&#7913c m&ugrave;a thi - m&#7897t trong nh&#7919ng ch&#432&#417ng tr&igrave;nh ho&#7841t &#273&#7897ng do Th&agrave;nh &#273o&agrave;n TP.HCM t&#7893 ch&#7913c - thu h&uacute;t &#273&ocirc;ng &#273&#7843o sinh vi&ecirc;n tham gia</em></span></span></span></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Trong ph&#7847n marketing &#272o&agrave;n, s&#7921 c&#7845p b&aacute;ch c&#7911a vi&#7879c x&acirc;y d&#7921ng m&#7897t chi&#7871n l&#432&#7907c marketing cho &#272o&agrave;n s&#7869 &#273&#432&#7907c &#273&#7873 c&#7853p. Ph&#7847n gi&aacute;o d&#7909c t&#432 t&#432&#7903ng s&#7869 t&#7853p trung v&agrave;o nh&#7919ng thay &#273&#7893i mang t&iacute;nh th&iacute;ch &#7913ng v&#7899i th&#7921c t&#7871 x&atilde; h&#7897i. Cu&#7889i c&ugrave;ng, ph&#7847n phong tr&agrave;o trong &#272o&agrave;n s&#7869 &#273&#432&#7907c n&ecirc;u l&ecirc;n t&#7915 g&oacute;c nh&igrave;n c&aacute;c ho&#7841t &#273&#7897ng &#272o&agrave;n v&agrave; t&iacute;nh phong tr&agrave;o c&#7911a c&aacute;n b&#7897 &#272o&agrave;n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><strong><span style="font-family: Arial; "><span style="font-size: small; ">Marketing cho &#272o&agrave;n</span></span></strong><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">&#272o&agrave;n ng&agrave;y nay v&#7851n l&agrave; m&#7897t t&#7893 ch&#7913c t&#7853p h&#7907p thanh ni&ecirc;n r&#7897ng r&atilde;i nh&#7845t nh&#432ng c&aacute;c ho&#7841t &#273&#7897ng c&#7911a &#272o&agrave;n &#273ang th&#7853t s&#7921 ch&#7883u nhi&#7873u s&#7921 c&#7841nh tranh t&#7915 c&aacute;c ho&#7841t &#273&#7897ng kh&aacute;c. Trong x&atilde; h&#7897i hi&#7879n nay, v&#7899i s&#7921 b&ugrave;ng n&#7893 c&#7911a c&aacute;c ph&#432&#417ng ti&#7879n truy&#7873n th&ocirc;ng v&agrave; m&#7841ng th&ocirc;ng tin, c&aacute;c b&#7841n tr&#7867 c&oacute; th&#7875 t&igrave;m &#273&#7871n v&agrave; chia s&#7867 v&#7899i nhau nhanh ch&oacute;ng tr&ecirc;n c&#417 s&#7903 c&#7911a nh&#7919ng ng&#432&#7901i c&ugrave;ng s&#7903 th&iacute;ch, &#273am m&ecirc;.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Nh&#7919ng ho&#7841t &#273&#7897ng t&#432&#417ng t&#7921 nh&#432 v&#7853y xu&#7845t ph&aacute;t t&#7915 nhu c&#7847u c&#7911a ch&iacute;nh b&#7843n th&acirc;n nh&#7919ng ng&#432&#7901i tham gia n&ecirc;n d&#7877 d&agrave;ng cu&#7889n h&uacute;t h&#7885 m&#7897t c&aacute;ch m&#7841nh m&#7869 nh&#7845t.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">M&#7863c d&ugrave; nh&#7919ng ho&#7841t &#273&#7897ng nh&#432 th&#7871 th&#432&#7901ng th&#7901i gian k&eacute;o d&agrave;i kh&ocirc;ng l&acirc;u, nh&#432ng s&#7921 &#273a d&#7841ng v&#7873 ch&#7911ng lo&#7841i c&#7911a s&#7903 th&iacute;ch - &#273am m&ecirc; s&#7869 lu&ocirc;n l&agrave;m n&#7843y sinh c&aacute;c lo&#7841i h&igrave;nh ho&#7841t &#273&#7897ng thay th&#7871 v&#7899i t&#7847n su&#7845t cao. V&igrave; l&#7869 &#273&oacute;, c&oacute; th&#7875 n&oacute;i c&aacute;c ho&#7841t &#273&#7897ng t&#7921 ph&aacute;t n&agrave;y th&#7853t s&#7921 r&#7845t g&#7847n g&#361i v&agrave; l&agrave; m&#7897t &#273&#7889i th&#7911 c&#7841nh tranh n&#7863ng k&yacute; cho c&aacute;c ho&#7841t &#273&#7897ng &#272o&agrave;n v&#7889n mang t&iacute;nh ch&iacute;nh th&#7889ng h&#417n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">T&#7893 ch&#7913c &#272o&agrave;n v&#7899i t&iacute;nh ch&iacute;nh th&#7889ng c&#7911a m&igrave;nh c&#7847n ph&#7843i cung c&#7845p nh&#7919ng ho&#7841t &#273&#7897ng l&ocirc;i cu&#7889n thanh ni&ecirc;n v&agrave; mang t&iacute;nh &#273&#7883nh h&#432&#7899ng t&#7847m qu&#7889c gia. N&oacute;i c&aacute;ch kh&aacute;c, vai tr&ograve; c&#7911a &#272o&agrave;n &#273&#7889i v&#7899i thanh ni&ecirc;n l&agrave; kh&ocirc;ng th&#7875 b&#7887 qua v&agrave; c&oacute; s&#7921 &#7843nh h&#432&#7903ng m&#7841nh m&#7869 &#273&#7871n &#273&#7883nh h&#432&#7899ng ph&aacute;t tri&#7875n c&#7911a l&#7921c l&#432&#7907ng tr&#7909 c&#7897t n&#432&#7899c nh&agrave;.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">N&#7871u l&agrave; b&iacute; th&#432 th&#7913 nh&#7845t Trung &#432&#417ng &#272o&agrave;n, t&ocirc;i s&#7869 &#432u ti&ecirc;n th&#7921c hi&#7879n ba vi&#7879c tr&#7885ng t&acirc;m: marketing &#272o&agrave;n, c&#7843i t&#7893 vi&#7879c gi&aacute;o d&#7909c t&#432 t&#432&#7903ng b&#7857ng c&aacute;c n&#7897i dung th&#7921c t&#7871 h&#417n nh&#432 gi&aacute;o d&#7909c k&#7929 n&#259ng s&#7889ng v&agrave; &yacute; th&#7913c t&ocirc;n tr&#7885ng ph&aacute;p lu&#7853t; ch&#7845n ch&#7881nh kh&aacute;i ni&#7879m phong tr&agrave;o trong c&aacute;c ho&#7841t &#273&#7897ng c&oacute; quy m&ocirc; c&#361ng nh&#432 trong t&#432 t&#432&#7903ng v&agrave; c&aacute;ch l&agrave;m vi&#7879c c&#7911a c&aacute;n b&#7897 &#272o&agrave;n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">R&otilde; r&agrave;ng v&#7899i nhi&#7879m v&#7909 v&agrave; s&#7913c &eacute;p c&#7841nh tranh nh&#432 th&#7871, &#272o&agrave;n ph&#7843i ch&#7911 &#273&#7897ng ti&#7871p c&#7853n, thuy&#7871t ph&#7909c thanh ni&ecirc;n. B&ecirc;n c&#7841nh vi&#7879c t&#7921 &#273&#7893i m&#7899i ch&#7845t l&#432&#7907ng, c&aacute;c ho&#7841t &#273&#7897ng c&#7911a &#272o&agrave;n c&#7847n c&oacute; m&#7897t h&igrave;nh &#7843nh &#7845n t&#432&#7907ng, g&#7847n g&#361i v&#7899i &#273&#7889i t&#432&#7907ng c&#7911a m&igrave;nh. &#272&#7875 &#273&#7843m b&#7843o c&aacute;c m&#7909c ti&ecirc;u n&agrave;y, m&#7897t chi&#7871n l&#432&#7907c marketing cho &#272o&agrave;n c&#7847n &#273&#432&#7907c nghi&ecirc;n c&#7913u, x&acirc;y d&#7921ng, tri&#7875n khai.</span></span></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">&#272&acirc;y c&oacute; th&#7875 l&agrave; c&ocirc;ng vi&#7879c kh&aacute; m&#7899i c&#7911a &#272o&agrave;n nh&#432ng th&#7875 hi&#7879n t&iacute;nh ch&#7911 &#273&#7897ng, nh&#7857m &#273&aacute;p &#7913ng nhu c&#7847u thu h&uacute;t thanh ni&ecirc;n v&agrave; tr&ecirc;n h&#7871t l&agrave; &#273&aacute;p &#7913ng y&ecirc;u c&#7847u nhi&#7879m v&#7909 ch&iacute;nh tr&#7883 c&#7911a &#272o&agrave;n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><strong><span style="font-family: Arial; "><span style="font-size: small; ">Gi&aacute;o d&#7909c t&#432 t&#432&#7903ng</span></span></strong><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Gi&aacute;o d&#7909c t&#432 t&#432&#7903ng thanh ni&ecirc;n l&agrave; nhi&#7879m v&#7909 ch&#7911 ch&#7889t c&#7911a &#272o&agrave;n v&#7899i m&#7909c ti&ecirc;u l&#7899n nh&#7845t l&agrave; b&#7843o v&#7879, x&acirc;y d&#7921ng T&#7893 qu&#7889c. Gi&aacute;o d&#7909c t&#432 t&#432&#7903ng c&#361ng nh&#432 h&#7879 th&#7889ng gi&aacute;o d&#7909c c&#7911a ch&uacute;ng ta hi&#7879n nay c&#7847n c&oacute; s&#7921 thay &#273&#7893i m&#7841nh m&#7869 v&#7899i nh&#7919ng n&#7897i dung h&#7871t s&#7913c c&#7909 th&#7875, s&aacute;t v&#7899i &#273&#7889i t&#432&#7907ng &#273&#432&#7907c gi&aacute;o d&#7909c. Tr&#432&#7899c h&#7871t, s&#7889ng c&oacute; tr&aacute;ch nhi&#7879m v&#7899i b&#7843n th&acirc;n v&agrave; gia &#273&igrave;nh l&agrave; &#273i&#7873u b&igrave;nh d&#7883 g&#7847n g&#361i, thi&#7871t th&#7921c, d&#7877 ti&#7871p c&#7853n v&#7899i thanh ni&ecirc;n nh&#7845t.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">&#272&#7875 l&agrave;m &#273&#432&#7907c &#273i&#7873u &#273&oacute;, thanh ni&ecirc;n c&#7847n &#273&#432&#7907c trang b&#7883 nh&#7919ng k&#7929 n&#259ng s&#7889ng m&#7897t c&aacute;ch b&agrave;i b&#7843n, &#273&uacute;ng &#273&#7855n, ph&ugrave; h&#7907p v&#7899i th&#7921c t&#7871 x&atilde; h&#7897i.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Ngo&agrave;i ra, m&#7897t kh&iacute;a c&#7841nh trong k&#7929 n&#259ng s&#7889ng &#272o&agrave;n c&#7847n ph&#7843i th&#7921c hi&#7879n trong ch&#432&#417ng tr&igrave;nh gi&aacute;o d&#7909c t&#432 t&#432&#7903ng c&#7911a m&igrave;nh - nh&#7857m b&#7843o v&#7879 x&atilde; h&#7897i &#7893n &#273&#7883nh - ch&iacute;nh l&agrave; gi&aacute;o d&#7909c &yacute; th&#7913c th&#432&#7907ng t&ocirc;n ph&aacute;p lu&#7853t. &Yacute; th&#7913c t&ocirc;n tr&#7885ng ph&aacute;p lu&#7853t ch&iacute;nh l&agrave; &#273i&#7873u thanh ni&ecirc;n &#273ang thi&#7871u tr&#7847m tr&#7885ng v&agrave; th&#7853t s&#7921 l&agrave; m&#7897t tr&#7903 ng&#7841i cho vi&#7879c b&#7843o v&#7879, x&acirc;y d&#7921ng T&#7893 qu&#7889c.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><strong><span style="font-family: Arial; "><span style="font-size: small; ">Phong tr&agrave;o trong &#272o&agrave;n</span></span></strong><o:p><strong><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></strong></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">N&oacute;i &#273&#7871n c&aacute;c ho&#7841t &#273&#7897ng &#272o&agrave;n, ng&#432&#7901i ta kh&ocirc;ng th&#7875 kh&ocirc;ng g&#7855n k&#7871t v&#7899i kh&aacute;i ni&#7879m &ldquo;phong tr&agrave;o &#272o&agrave;n&rdquo;. C&aacute;c phong tr&agrave;o di&#7877n ra t&#7915 c&aacute;c t&#7853p th&#7875 nh&#7887 &#273&#7871n c&aacute;c c&#7845p l&#7899n h&#417n. C&aacute;c phong tr&agrave;o &#273&#432&#7907c th&#7921c hi&#7879n t&#7915 ho&#7841t &#273&#7897ng quy m&ocirc; nh&#7887 &#273&#7871n c&aacute;c d&#7921 &aacute;n l&#7899n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Kh&aacute;i ni&#7879m &ldquo;phong tr&agrave;o&rdquo; &#273&oacute; &#273&#432&#7907c s&#7917 d&#7909ng xuy&ecirc;n su&#7889t c&aacute;c ho&#7841t &#273&#7897ng d&ugrave; x&#7913ng &#273&aacute;ng nh&#7853n &#273&#432&#7907c s&#7921 chuy&ecirc;n nghi&#7879p ch&#7913 kh&ocirc;ng ph&#7843i phong tr&agrave;o mang t&iacute;nh nghi&#7879p d&#432.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Kh&aacute;i ni&#7879m &ldquo;phong tr&agrave;o&rdquo; d&#432&#7901ng nh&#432 c&#361ng ch&#432a bao gi&#7901 &#273&#432&#7907c c&acirc;n nh&#7855c &#273&#7871n t&#7881 s&#7889 gi&#7919a k&#7871t qu&#7843 - &#273&#7847u t&#432. Phong tr&agrave;o ch&#7881 n&ecirc;n &#273&#7875 d&agrave;nh cho c&aacute;c &#273&#7889i t&#432&#7907ng phong tr&agrave;o v&#7899i quy m&ocirc; nh&#7887, nghi&#7879p d&#432.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">C&#7841nh &#273&oacute;, nh&#7919ng ng&#432&#7901i l&agrave;m c&ocirc;ng t&aacute;c &#272o&agrave;n hay c&ograve;n g&#7885i l&agrave; c&aacute;n b&#7897 &#272o&agrave;n ho&#7863c nh&#7919ng ng&#432&#7901i l&agrave;m phong tr&agrave;o &#272o&agrave;n c&#361ng &#273ang c&oacute; nh&#7853n th&#7913c t&#432&#417ng &#7913ng v&#7899i c&#7909m t&#7915 &ldquo;phong tr&agrave;o&rdquo;. C&aacute;c c&aacute;n b&#7897 &#272o&agrave;n ch&#432a nh&#7853n th&#7913c th&#7853t r&otilde; vai tr&ograve; c&#7911a m&igrave;nh trong vi&#7879c thi&#7871t k&#7871, tri&#7875n khai, qu&#7843n l&yacute; c&aacute;c ho&#7841t &#273&#7897ng m&agrave; v&#7851n c&ograve;n mang t&#432 t&#432&#7903ng nghi&#7879p d&#432 v&agrave;o trong c&aacute;c ho&#7841t &#273&#7897ng. T&ocirc;i mong ng&#432&#7901i c&aacute;n b&#7897 &#272o&agrave;n h&atilde;y t&#7921 h&agrave;o m&igrave;nh l&agrave; ng&#432&#7901i qu&#7843n l&yacute; ho&#7841t &#273&#7897ng gi&#7887i nh&#432ng &#273&#7915ng t&#7921 h&agrave;o v&igrave; m&igrave;nh l&agrave; ng&#432&#7901i l&agrave;m phong tr&agrave;o.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: right; "><span style="font-size: small; "><em><strong>Theo TTO</strong></em></span></p> <div style="text-align: justify;">&nbsp;</div> </meta> </div> </html>

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Ngày 14-12, Ban Thường vụ Thành Đoàn đã phối hợp với Bộ Tư lệnh Thành phố, Trung đoàn Gia Định tổ chức ngày hội Thanh niên khỏe khu vực lực lượng vũ trang và hành trình “Tiếp lửa truyền thống” với chủ đề “Tự hào người chiến sĩ quân đội nhân dân Việt Nam”.

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