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<html> <head> <meta http-equiv='Content-Type' content='text/html; charset=utf-8'> <title> </title> </head> <div> <meta http-equiv="Content-Type" content="text/html; charset=utf-8"> <title></title> <div style="text-align: justify; "><strong><span style="font-family: Arial; "><span style="font-size: small; ">Di&#7877n &#273&agrave;n &ldquo;N&#7871u t&ocirc;i l&agrave; b&iacute; th&#432 th&#7913 nh&#7845t Trung &#432&#417ng &#272o&agrave;n&rdquo;:</span></span></strong><span style="font-family: Arial; "><span style="font-size: small; "> </span></span></div> <p class="MsoNormal" style="text-align: center; "><strong><span style="font-family: Arial; "><span style="font-size: small; "><span style="color: rgb(0, 0, 255); ">Ba &#432u ti&ecirc;n c&#7911a t&ocirc;i</span></span></span></strong></p> <p class="MsoNormal" style="text-align: right; "><span style="font-size: small; "><strong>Th&#7841c s&#297 V&Otilde; NH&#7852T VINH (gi&#7843ng vi&ecirc;n &#272H M&#7903 TP.HCM)</strong></span></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">T&#7915ng l&agrave; c&aacute;n b&#7897 &#272o&agrave;n, l&agrave; t&igrave;nh nguy&#7879n vi&ecirc;n t&#7841i TP.HCM nh&#7919ng n&#259m qua v&agrave; c&ocirc;ng vi&#7879c hi&#7879n nay c&#361ng g&#7855n b&oacute; nhi&#7873u v&#7899i ho&#7841t &#273&#7897ng c&#7897ng &#273&#7891ng, t&ocirc;i lu&ocirc;n ngh&#297 v&#7873 &#272o&agrave;n v&#7899i nh&#7919ng mong m&#7887i t&#7915 trong tim c&ugrave;ng nh&#7919ng ray r&#7913t khi nh&igrave;n v&agrave;o th&#7921c t&#7871.</span></span></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Nh&acirc;n d&#7883p Tu&#7893i Tr&#7867 m&#7903 chuy&ecirc;n m&#7909c &ldquo;N&#7871u t&ocirc;i l&agrave; b&iacute; th&#432 th&#7913 nh&#7845t Trung &#432&#417ng &#272o&agrave;n&rdquo;, t&ocirc;i c&oacute; v&agrave;i &yacute; &#273&oacute;ng g&oacute;p cho vi&#7879c x&acirc;y d&#7921ng - c&#7843i ti&#7871n &#272o&agrave;n. D&#432&#7899i &#273&acirc;y, t&ocirc;i &#273&#7873 c&#7853p &#273&#7871n ba v&#7845n &#273&#7873: marketing cho &#272o&agrave;n, gi&aacute;o d&#7909c t&#432 t&#432&#7903ng, phong tr&agrave;o trong &#272o&agrave;n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: center; "><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;<img width="500" alt="" src="test4.jpg" /></span></span></o:p></p> <p class="MsoNormal" style="text-align: center; "><span style="font-family: Arial; "><span style="font-size: small; "><span style="color: rgb(128, 128, 128); "><em>Ti&#7871p s&#7913c m&ugrave;a thi - m&#7897t trong nh&#7919ng ch&#432&#417ng tr&igrave;nh ho&#7841t &#273&#7897ng do Th&agrave;nh &#273o&agrave;n TP.HCM t&#7893 ch&#7913c - thu h&uacute;t &#273&ocirc;ng &#273&#7843o sinh vi&ecirc;n tham gia</em></span></span></span></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Trong ph&#7847n marketing &#272o&agrave;n, s&#7921 c&#7845p b&aacute;ch c&#7911a vi&#7879c x&acirc;y d&#7921ng m&#7897t chi&#7871n l&#432&#7907c marketing cho &#272o&agrave;n s&#7869 &#273&#432&#7907c &#273&#7873 c&#7853p. Ph&#7847n gi&aacute;o d&#7909c t&#432 t&#432&#7903ng s&#7869 t&#7853p trung v&agrave;o nh&#7919ng thay &#273&#7893i mang t&iacute;nh th&iacute;ch &#7913ng v&#7899i th&#7921c t&#7871 x&atilde; h&#7897i. Cu&#7889i c&ugrave;ng, ph&#7847n phong tr&agrave;o trong &#272o&agrave;n s&#7869 &#273&#432&#7907c n&ecirc;u l&ecirc;n t&#7915 g&oacute;c nh&igrave;n c&aacute;c ho&#7841t &#273&#7897ng &#272o&agrave;n v&agrave; t&iacute;nh phong tr&agrave;o c&#7911a c&aacute;n b&#7897 &#272o&agrave;n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><strong><span style="font-family: Arial; "><span style="font-size: small; ">Marketing cho &#272o&agrave;n</span></span></strong><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">&#272o&agrave;n ng&agrave;y nay v&#7851n l&agrave; m&#7897t t&#7893 ch&#7913c t&#7853p h&#7907p thanh ni&ecirc;n r&#7897ng r&atilde;i nh&#7845t nh&#432ng c&aacute;c ho&#7841t &#273&#7897ng c&#7911a &#272o&agrave;n &#273ang th&#7853t s&#7921 ch&#7883u nhi&#7873u s&#7921 c&#7841nh tranh t&#7915 c&aacute;c ho&#7841t &#273&#7897ng kh&aacute;c. Trong x&atilde; h&#7897i hi&#7879n nay, v&#7899i s&#7921 b&ugrave;ng n&#7893 c&#7911a c&aacute;c ph&#432&#417ng ti&#7879n truy&#7873n th&ocirc;ng v&agrave; m&#7841ng th&ocirc;ng tin, c&aacute;c b&#7841n tr&#7867 c&oacute; th&#7875 t&igrave;m &#273&#7871n v&agrave; chia s&#7867 v&#7899i nhau nhanh ch&oacute;ng tr&ecirc;n c&#417 s&#7903 c&#7911a nh&#7919ng ng&#432&#7901i c&ugrave;ng s&#7903 th&iacute;ch, &#273am m&ecirc;.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Nh&#7919ng ho&#7841t &#273&#7897ng t&#432&#417ng t&#7921 nh&#432 v&#7853y xu&#7845t ph&aacute;t t&#7915 nhu c&#7847u c&#7911a ch&iacute;nh b&#7843n th&acirc;n nh&#7919ng ng&#432&#7901i tham gia n&ecirc;n d&#7877 d&agrave;ng cu&#7889n h&uacute;t h&#7885 m&#7897t c&aacute;ch m&#7841nh m&#7869 nh&#7845t.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">M&#7863c d&ugrave; nh&#7919ng ho&#7841t &#273&#7897ng nh&#432 th&#7871 th&#432&#7901ng th&#7901i gian k&eacute;o d&agrave;i kh&ocirc;ng l&acirc;u, nh&#432ng s&#7921 &#273a d&#7841ng v&#7873 ch&#7911ng lo&#7841i c&#7911a s&#7903 th&iacute;ch - &#273am m&ecirc; s&#7869 lu&ocirc;n l&agrave;m n&#7843y sinh c&aacute;c lo&#7841i h&igrave;nh ho&#7841t &#273&#7897ng thay th&#7871 v&#7899i t&#7847n su&#7845t cao. V&igrave; l&#7869 &#273&oacute;, c&oacute; th&#7875 n&oacute;i c&aacute;c ho&#7841t &#273&#7897ng t&#7921 ph&aacute;t n&agrave;y th&#7853t s&#7921 r&#7845t g&#7847n g&#361i v&agrave; l&agrave; m&#7897t &#273&#7889i th&#7911 c&#7841nh tranh n&#7863ng k&yacute; cho c&aacute;c ho&#7841t &#273&#7897ng &#272o&agrave;n v&#7889n mang t&iacute;nh ch&iacute;nh th&#7889ng h&#417n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">T&#7893 ch&#7913c &#272o&agrave;n v&#7899i t&iacute;nh ch&iacute;nh th&#7889ng c&#7911a m&igrave;nh c&#7847n ph&#7843i cung c&#7845p nh&#7919ng ho&#7841t &#273&#7897ng l&ocirc;i cu&#7889n thanh ni&ecirc;n v&agrave; mang t&iacute;nh &#273&#7883nh h&#432&#7899ng t&#7847m qu&#7889c gia. N&oacute;i c&aacute;ch kh&aacute;c, vai tr&ograve; c&#7911a &#272o&agrave;n &#273&#7889i v&#7899i thanh ni&ecirc;n l&agrave; kh&ocirc;ng th&#7875 b&#7887 qua v&agrave; c&oacute; s&#7921 &#7843nh h&#432&#7903ng m&#7841nh m&#7869 &#273&#7871n &#273&#7883nh h&#432&#7899ng ph&aacute;t tri&#7875n c&#7911a l&#7921c l&#432&#7907ng tr&#7909 c&#7897t n&#432&#7899c nh&agrave;.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">N&#7871u l&agrave; b&iacute; th&#432 th&#7913 nh&#7845t Trung &#432&#417ng &#272o&agrave;n, t&ocirc;i s&#7869 &#432u ti&ecirc;n th&#7921c hi&#7879n ba vi&#7879c tr&#7885ng t&acirc;m: marketing &#272o&agrave;n, c&#7843i t&#7893 vi&#7879c gi&aacute;o d&#7909c t&#432 t&#432&#7903ng b&#7857ng c&aacute;c n&#7897i dung th&#7921c t&#7871 h&#417n nh&#432 gi&aacute;o d&#7909c k&#7929 n&#259ng s&#7889ng v&agrave; &yacute; th&#7913c t&ocirc;n tr&#7885ng ph&aacute;p lu&#7853t; ch&#7845n ch&#7881nh kh&aacute;i ni&#7879m phong tr&agrave;o trong c&aacute;c ho&#7841t &#273&#7897ng c&oacute; quy m&ocirc; c&#361ng nh&#432 trong t&#432 t&#432&#7903ng v&agrave; c&aacute;ch l&agrave;m vi&#7879c c&#7911a c&aacute;n b&#7897 &#272o&agrave;n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">R&otilde; r&agrave;ng v&#7899i nhi&#7879m v&#7909 v&agrave; s&#7913c &eacute;p c&#7841nh tranh nh&#432 th&#7871, &#272o&agrave;n ph&#7843i ch&#7911 &#273&#7897ng ti&#7871p c&#7853n, thuy&#7871t ph&#7909c thanh ni&ecirc;n. B&ecirc;n c&#7841nh vi&#7879c t&#7921 &#273&#7893i m&#7899i ch&#7845t l&#432&#7907ng, c&aacute;c ho&#7841t &#273&#7897ng c&#7911a &#272o&agrave;n c&#7847n c&oacute; m&#7897t h&igrave;nh &#7843nh &#7845n t&#432&#7907ng, g&#7847n g&#361i v&#7899i &#273&#7889i t&#432&#7907ng c&#7911a m&igrave;nh. &#272&#7875 &#273&#7843m b&#7843o c&aacute;c m&#7909c ti&ecirc;u n&agrave;y, m&#7897t chi&#7871n l&#432&#7907c marketing cho &#272o&agrave;n c&#7847n &#273&#432&#7907c nghi&ecirc;n c&#7913u, x&acirc;y d&#7921ng, tri&#7875n khai.</span></span></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">&#272&acirc;y c&oacute; th&#7875 l&agrave; c&ocirc;ng vi&#7879c kh&aacute; m&#7899i c&#7911a &#272o&agrave;n nh&#432ng th&#7875 hi&#7879n t&iacute;nh ch&#7911 &#273&#7897ng, nh&#7857m &#273&aacute;p &#7913ng nhu c&#7847u thu h&uacute;t thanh ni&ecirc;n v&agrave; tr&ecirc;n h&#7871t l&agrave; &#273&aacute;p &#7913ng y&ecirc;u c&#7847u nhi&#7879m v&#7909 ch&iacute;nh tr&#7883 c&#7911a &#272o&agrave;n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><strong><span style="font-family: Arial; "><span style="font-size: small; ">Gi&aacute;o d&#7909c t&#432 t&#432&#7903ng</span></span></strong><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Gi&aacute;o d&#7909c t&#432 t&#432&#7903ng thanh ni&ecirc;n l&agrave; nhi&#7879m v&#7909 ch&#7911 ch&#7889t c&#7911a &#272o&agrave;n v&#7899i m&#7909c ti&ecirc;u l&#7899n nh&#7845t l&agrave; b&#7843o v&#7879, x&acirc;y d&#7921ng T&#7893 qu&#7889c. Gi&aacute;o d&#7909c t&#432 t&#432&#7903ng c&#361ng nh&#432 h&#7879 th&#7889ng gi&aacute;o d&#7909c c&#7911a ch&uacute;ng ta hi&#7879n nay c&#7847n c&oacute; s&#7921 thay &#273&#7893i m&#7841nh m&#7869 v&#7899i nh&#7919ng n&#7897i dung h&#7871t s&#7913c c&#7909 th&#7875, s&aacute;t v&#7899i &#273&#7889i t&#432&#7907ng &#273&#432&#7907c gi&aacute;o d&#7909c. Tr&#432&#7899c h&#7871t, s&#7889ng c&oacute; tr&aacute;ch nhi&#7879m v&#7899i b&#7843n th&acirc;n v&agrave; gia &#273&igrave;nh l&agrave; &#273i&#7873u b&igrave;nh d&#7883 g&#7847n g&#361i, thi&#7871t th&#7921c, d&#7877 ti&#7871p c&#7853n v&#7899i thanh ni&ecirc;n nh&#7845t.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">&#272&#7875 l&agrave;m &#273&#432&#7907c &#273i&#7873u &#273&oacute;, thanh ni&ecirc;n c&#7847n &#273&#432&#7907c trang b&#7883 nh&#7919ng k&#7929 n&#259ng s&#7889ng m&#7897t c&aacute;ch b&agrave;i b&#7843n, &#273&uacute;ng &#273&#7855n, ph&ugrave; h&#7907p v&#7899i th&#7921c t&#7871 x&atilde; h&#7897i.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Ngo&agrave;i ra, m&#7897t kh&iacute;a c&#7841nh trong k&#7929 n&#259ng s&#7889ng &#272o&agrave;n c&#7847n ph&#7843i th&#7921c hi&#7879n trong ch&#432&#417ng tr&igrave;nh gi&aacute;o d&#7909c t&#432 t&#432&#7903ng c&#7911a m&igrave;nh - nh&#7857m b&#7843o v&#7879 x&atilde; h&#7897i &#7893n &#273&#7883nh - ch&iacute;nh l&agrave; gi&aacute;o d&#7909c &yacute; th&#7913c th&#432&#7907ng t&ocirc;n ph&aacute;p lu&#7853t. &Yacute; th&#7913c t&ocirc;n tr&#7885ng ph&aacute;p lu&#7853t ch&iacute;nh l&agrave; &#273i&#7873u thanh ni&ecirc;n &#273ang thi&#7871u tr&#7847m tr&#7885ng v&agrave; th&#7853t s&#7921 l&agrave; m&#7897t tr&#7903 ng&#7841i cho vi&#7879c b&#7843o v&#7879, x&acirc;y d&#7921ng T&#7893 qu&#7889c.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><strong><span style="font-family: Arial; "><span style="font-size: small; ">Phong tr&agrave;o trong &#272o&agrave;n</span></span></strong><o:p><strong><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></strong></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">N&oacute;i &#273&#7871n c&aacute;c ho&#7841t &#273&#7897ng &#272o&agrave;n, ng&#432&#7901i ta kh&ocirc;ng th&#7875 kh&ocirc;ng g&#7855n k&#7871t v&#7899i kh&aacute;i ni&#7879m &ldquo;phong tr&agrave;o &#272o&agrave;n&rdquo;. C&aacute;c phong tr&agrave;o di&#7877n ra t&#7915 c&aacute;c t&#7853p th&#7875 nh&#7887 &#273&#7871n c&aacute;c c&#7845p l&#7899n h&#417n. C&aacute;c phong tr&agrave;o &#273&#432&#7907c th&#7921c hi&#7879n t&#7915 ho&#7841t &#273&#7897ng quy m&ocirc; nh&#7887 &#273&#7871n c&aacute;c d&#7921 &aacute;n l&#7899n.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Kh&aacute;i ni&#7879m &ldquo;phong tr&agrave;o&rdquo; &#273&oacute; &#273&#432&#7907c s&#7917 d&#7909ng xuy&ecirc;n su&#7889t c&aacute;c ho&#7841t &#273&#7897ng d&ugrave; x&#7913ng &#273&aacute;ng nh&#7853n &#273&#432&#7907c s&#7921 chuy&ecirc;n nghi&#7879p ch&#7913 kh&ocirc;ng ph&#7843i phong tr&agrave;o mang t&iacute;nh nghi&#7879p d&#432.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">Kh&aacute;i ni&#7879m &ldquo;phong tr&agrave;o&rdquo; d&#432&#7901ng nh&#432 c&#361ng ch&#432a bao gi&#7901 &#273&#432&#7907c c&acirc;n nh&#7855c &#273&#7871n t&#7881 s&#7889 gi&#7919a k&#7871t qu&#7843 - &#273&#7847u t&#432. Phong tr&agrave;o ch&#7881 n&ecirc;n &#273&#7875 d&agrave;nh cho c&aacute;c &#273&#7889i t&#432&#7907ng phong tr&agrave;o v&#7899i quy m&ocirc; nh&#7887, nghi&#7879p d&#432.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: justify; "><span style="font-family: Arial; "><span style="font-size: small; ">C&#7841nh &#273&oacute;, nh&#7919ng ng&#432&#7901i l&agrave;m c&ocirc;ng t&aacute;c &#272o&agrave;n hay c&ograve;n g&#7885i l&agrave; c&aacute;n b&#7897 &#272o&agrave;n ho&#7863c nh&#7919ng ng&#432&#7901i l&agrave;m phong tr&agrave;o &#272o&agrave;n c&#361ng &#273ang c&oacute; nh&#7853n th&#7913c t&#432&#417ng &#7913ng v&#7899i c&#7909m t&#7915 &ldquo;phong tr&agrave;o&rdquo;. C&aacute;c c&aacute;n b&#7897 &#272o&agrave;n ch&#432a nh&#7853n th&#7913c th&#7853t r&otilde; vai tr&ograve; c&#7911a m&igrave;nh trong vi&#7879c thi&#7871t k&#7871, tri&#7875n khai, qu&#7843n l&yacute; c&aacute;c ho&#7841t &#273&#7897ng m&agrave; v&#7851n c&ograve;n mang t&#432 t&#432&#7903ng nghi&#7879p d&#432 v&agrave;o trong c&aacute;c ho&#7841t &#273&#7897ng. T&ocirc;i mong ng&#432&#7901i c&aacute;n b&#7897 &#272o&agrave;n h&atilde;y t&#7921 h&agrave;o m&igrave;nh l&agrave; ng&#432&#7901i qu&#7843n l&yacute; ho&#7841t &#273&#7897ng gi&#7887i nh&#432ng &#273&#7915ng t&#7921 h&agrave;o v&igrave; m&igrave;nh l&agrave; ng&#432&#7901i l&agrave;m phong tr&agrave;o.</span></span><o:p><span style="font-family: Arial; "><span style="font-size: small; ">&nbsp;</span></span></o:p></p> <p class="MsoNormal" style="text-align: right; "><span style="font-size: small; "><em><strong>Theo TTO</strong></em></span></p> <div style="text-align: justify;">&nbsp;</div> </meta> </div> </html>

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